Living Lines

Corporate Design – IV Semester Project

The assignment was to develop a cohesive corporate design for a company, starting with a logo and expanding it into at least three applications.

I created the visual identity for a conceptual e-commerce brand, designing the logo, product label, website, and stickers. The main challenge was to give the brand a handmade, distinctive character while maintaining a modern and professional look.

Through chunky, rounded typography, playful hand-drawn illustrations, and bold colours, I built a brand personality that feels both approachable and memorable. This project strengthened my understanding of translating brand values into cohesive visual elements across different mediums.

CREATIVE TECHNIQUES

Over two semesters, the project explored the translation of a single film into multiple design formats.

 

The film - "The Double Life of Veronique" by Krzysztof Kieślowski was chosen for its poetic visual language and ambiguity.

Rather than maintaining a consistent visual style, the focus was on reinterpreting the same motif in new and creative ways across different formats. Each outcome explores a different visual idea while remaining conceptually connected to the original film.

The aim was to test the flexibility of a single motif and to explore how meaning shifts through changes in medium, form, and visual language.

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